For years, Nvidia has pushed to bring computer games and graphics technologies into the automotive business.
Nvidia is introducing new technology to broaden its reach in the automotive industry, such as a virtual driving assistant that can park a standard car and a system to accelerate the training of autonomous vehicles.
Nvidia Chief Executive Jensen Huang announced a new system called Drive Concierge as part of the company’s fall new product event, centered on its “Omniverse” simulation technology. It makes use of Nvidia hardware and artificial intelligence software to provide a variety of services, including autonomous driving, which allows a human-driven vehicle to park itself.
A technology called “Omniverse Replicator” will be another extension of the Omniverse method, simplifying and speeding up the operations required to create a virtual world for training automatic vehicles. Nvidia, the world’s largest graphics and artificial intelligence chips manufacturer, has been trying for years to bring technologies developed for computer games and graphics to the automotive industry.
Now, Nvidia is hoping to profit from the fierce race among automakers to produce self-driving vehicles that can provide mature entertainment and information to passengers.
The company is developing high-powered chips and software for vehicles and selling technology that can create a highly inventoried simulation of a factory to help manufacturers save money when building new plants, about an unreal universe for a robotaxi or self-driving truck to learn how to drive.
According to Danny Shapiro, Nvidia’s vice president of automotive, Nvidia now has $8 billion (roughly Rs. 59,245 crores) in automotive revenue booked over the next six years, including business from automated trucking and robo taxi companies.
Several automakers, including Daimler’s Mercedes-Benz luxury vehicle brand, Volvo, and Nio, have collaborated with Nvidia to catch up to Tesla’s lead in software-driven features.
Mercedes and Nvidia announced a partnership in June 2020 to develop a new generation of Mercedes vehicles, including Nvidia’s Nvidia Drive Orin AGX platform, which will provide autonomous driving and other functions. The first of these Mercedes vehicles is scheduled to go on sale in 2024.