Nova Scotia Journal

Topnotch brand The Beard Struggle is impressing men all over the world with its premium beard care products.

The Beard Struggle is growing as a brand with a team full of passionate professionals and an increasing customer base worldwide.

As we move on with the changing times of the world we live in, we also realize how far we have come. The growing needs and demands of people and their quest to choose the right brands in order to fulfill their needs is a subject to be learned. Consumer behaviour is something that brands need to understand more, no matter the niche they cater to. When it comes to the grooming industry, a brand must look at things from the customer’s perspective and create products that can exceed their expectations. As the idea of staying clean and healthy is ingrained more in customers, they are constantly looking out for brands that offer products that can help them take care of themselves. The Beard Struggle tops the list in the grooming industry, a company that makes every possible effort in providing men with the best and the most premium quality beard care products. The company, which is helmed by Faiysal Kothiwala, shows the commitment of the entrepreneur and the vision of the brand in catering to all the needs and demands of men for their grooming.

The Beard Struggle was founded in 2015 by Faiysal Kothiwala with the mission to make men more confident about their beard looks and how they can go about in taking care of the same through the products his brand creates. The Beard Struggle is about how to spread brotherhood worldwide and encourage bearders and admirers to change the world for the better by creating a movement of sorts to support the growth of the beard culture.

To stay ahead in the competitive industry and appeal to the target audience, The Beard Struggle’s team uses influencer marketing and encourages customer-generated content across social media platforms for free new content, attracting many others to the brand. They also use PPC ads and have an ambassador program for offering commissions to customers. The Beard Struggle also has a Brand Viking Program offering exclusive merchandise and products to all their VIP customers, providing exciting discounts and free products.

To never miss the chance of getting your hands on the most premium beard care products, visit their website,

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