Nova Scotia Journal

Wednesday, December 1, 2021

Canada’s music market crossed 2 billion audio streams

Canada's music market

Key Takeaways:

  • This week, Canada reached a significant milestone in terms of music consumption.
  • Pop, Rock, Rap, Country, and Alternative Rock saw the most significant volume gains over the last five years, helping Canada hit the 2 billion weekly audio streams milestone.

Canadians streamed more than 1.9 billion audio streams in a 1 week for the first time. MRC Data, the complete global provider of data and analytics to the entertainment and music industries, published the figure this week.

“We are pleased to share that Canada has quickly achieved another major milestone with 2 billion weekly audio streams,” said Rob Jonas, CEO of P-MRC Data. “We anticipate seeing more record weeks in the future, with the Canadian audio streaming industry rising over 12% year over year from 2020.”

“For Canada’s music market, two billion on-demand audio streams in a week is a big accomplishment,” said Patrick Rogers, CEO of Music Canada. “Streams from licensed services such as Spotify, Apple Music, Amazon, and TIDAL are included in this total.” These services give music consumers on-demand access to more than 70 million licensed songs, allowing them to listen to and consume more music than ever before.”

“MRC Data’s 2 billion data point isn’t just a figure. It’s a metric that demonstrates how much music means to Canadians, “Rogers continued. “This new standard also illustrates the recorded music industry’s amazing expansion over the last decade. As well, these streams come from licensed, on-demand music providers, implying that the song’s authors were compensated.”

“It’s vital to note that the amount of 2 billion isn’t an annual statistic. It’s not a monthly figure. In a single week, there are 2 billion streams, “Rogers added.

Music Canada is a non-profit trade association representing Sony Music Entertainment Canada, Universal Music Canada, and Warner Music Canada, the three major record labels in Canada. Music Canada collaborates with some of the most well-known independent record labels and distributors, recording studios, live music venues, concert promoters, managers, and artists to promote and expand the music cluster.

MRC Data is the world’s most comprehensive data and analytics service for the entertainment and music industries and consumers.

MRC Data is a digital service provider (DSP), label, airplay, and music merchant founded in 2019 after the acquisition of Nielsen’s music data analytics division. The Billboard charts, the industry’s most comprehensive and well-respected collection of charts across all music genres, are powered by MRC Data’s data.

Music Connect, BDSradio, and Music360 are MRC Data products that together capture and provide the most comprehensive dataset on music sales, performance, artist activity, and consumer involvement.

Source: Finance. yahoo

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