Nova Scotia Journal

Sunday, November 28, 2021

The US filed complaint against Alphabet’s Google

Alphabet's Google

According to an updated United States complaint filed late Friday in a federal court in New York. Google is accused of utilizing monopolistic and coercive techniques with advertisers in its journey to dominate and drive out competitors in online advertising.

A group of United States, led by Texas, has filed an additional case against Alphabet Inc’s Google. Challenging the tech giant of using coercion and violating antitrust rules in its drive to expand its already dominating advertising business.

The new charges are the latest in a string of regulatory investigations into Google’s business operations. In addition, several have been filed against the tech corporation, including one filed by the Justice Department for monopolistic activities. Google lost an appeal against a $2.8 billion European Union antitrust verdict earlier this week.

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Alphabet Inc. is an American global technological conglomerate holding company. On October 2, 2015, it was developed as a result of a Google restructure, and it became the parent company of Google also various past Google subsidiaries.

The two Google co-founders remained as Alphabet’s controlling shareholders, board members, and workers. Alphabet is the world’s third-largest technological company in terms of sales and one of the most valuable.

The lawsuit also mentions Google’s employment of “Project Bernanke,” a secret operation that used bidding data to give its own ad-buying an advantage in 2013.

For example, in a 2015 repetition of the program, Google allegedly dropped the second-highest bids from publishers’ auctions, accumulated money in a pool, and then spent that money to inflate only the recommendations of advertisers who used Google Ads.

The states said that if they had not, they would have lost the sales. The complaint were not immediately returned by Alphabet or the Texas Attorney General’s office.

Source: businesstoday.in, Wikipedia

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